The Competition in The Beauty Industry Is Becoming Increasingly Fierce. How To Break The Cocoon Into A Butterfly?

The beauty industry market has good prospects, but the competition is increasingly fierce. When the traditional retail is challenged by the overwhelming "new retail" model, the operators of the traditional beauty industry choose to escape, or change their "old habits" and welcome the "new" baptism, Breaking the cocoon into a butterfly can better stand in the big market environment of the beauty industry, but how to break the cocoon into a butterfly? How to properly meet the "new born"?

At present, the beauty industry, especially beauty salons, is facing three pain points in terms of operation and management:

1. Employees: Most of the employees in the beauty industry have the characteristics of high mobility and insufficient professional level, but the requirements for salary are not low. Therefore, it has caused a lot of employment costs and pressure to the operators of the beauty industry.

2. Physical stores: Most of the operation of the beauty industry is based on the operation of physical stores. However, with the improvement of economic level and people's consumption level, the rent of beauty salon stores is also increasing year by year, which brings certain operation to operators. cost burden.

3. Consumption frequency: Inversely proportional to the increase in store rents and the increase in labor costs, the consumption frequency of consumers and the frequency of visits to stores have not increased but decreased. Coupled with the impact of the popularity of e-commerce and overseas purchases, the income of beauty salons is positive. Showing a trend of decreasing year by year, the profit is worrying.

Due to its own problems, coupled with the sluggish external market environment, beauty salons urgently need to use social network technology to transform and improve efficiency. What should they do?

It is a trend for beauty salons to apply social network technology, but technology and tools are "dead", so they must know how to use them flexibly.

However, after visiting many beauty salon operators, we found that their understanding of consumers, their grasp of services, including their own education level, have not kept up with the development of the times, and most operators' business methods are still in the " At the stage of "changing the soup but not the medicine", although he used social network technology, his understanding of consumers has not changed, and even if he is given tools, he does not know how to "live" it.

Just giving a tool, and the beauty salon does not fundamentally change, will fall into an embarrassing situation. It was originally intended to make the work more effective, but the result is counterproductive. Therefore, it is not possible to change an industry with a single piece of software. It is essentially a transformation of management thinking and application technology. The industry o2o solution is not to give you a set of software to solve the problem, but to prescribe the right medicine for a targeted one. A set of programs suitable for the development of the beauty salon, coupled with the software system, and reasonable adjustments through practical application, in order to achieve the purpose of eradicating the disease.

Of course, it is also very important to choose a professional beauty equipment supplier.

Shandong Moonlight Electronics Co.,Ltd. is located in the beautiful World Kite Capital-Weifang, China. The main business focuses on the research, production, sales and service of the beauty equipment which includes:diode laser hair removal(alma soprano ice titanium, soprano ice platinum), Hydro facial Dermabrasion Beauty Machine,endospheres, q switched nd:yag laser, cavitation rf vacuum slimming, 980nm diode laser, picosecond laser, co2 laser, machine spare parts,ipl, elight, shr,etc.

Our factory has 16 years history in the beauty machine field. With R&D, technical, sales, aftersales, production, warehouse department.